Behavioural Economics

Regulārā cena €15,99
9 noliktavā, gatavs nosūtīšanai

Michelle Baddeley

176 psl.

2017 m.

Minkštas viršelis

Svītrkods: 9780198754992

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.