Content Strategy at Work

€25,99
2 ir noliktavā

Margot Bloomstein

184 psl.

2012 m.

Minkštas viršelis

Svītrkods: 9780123919229

Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.

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