New Insights on Trust in Business-to-Business Relationships

€76,99
1 ir noliktavā

Houcine Akrout

184 psl.

2019 m.

Kietas viršelis

Svītrkods: 9781838670634

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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