Ogilvy on Advertising

Regulārā cena €18,99
45 noliktavā, gatavs nosūtīŔanai

David Ogilvy

224 psl.

2007 m.

MinkŔtas virŔelis

Svītrkods: 9781853756153

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.