Basic and Advanced Focus Groups

€62,00
2 ir noliktavā

David L. Morgan

216 psl.

2018 m.

Minkštas viršelis

Svītrkods: 9781506327112

Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.

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