Beyond Spin

ā‚¬28,99
2 ir noliktavā

Markos Kounalakis

288 psl.

1999 m.

MinkŔtas virŔelis

Svītrkods: 9780787945503

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

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