Brand Gap, The

ā‚¬28,99
35 noliktavā, gatavs nosūtīŔanai

Marty Neumeier

208 psl.

2005 m.

MinkŔtas virŔelis

Svītrkods: 9780321348104

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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