Design of Business

Regulārā cena €27,00
2 ir noliktavā

Roger L. Martin

208 psl.

2009 m.

Kietas virŔelis

Svītrkods: 9781422177808

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.