Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
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Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker