Introduction to Advertising

€50,99
1 ir noliktavā

Emmanuel Mogaji

308 psl.

2021 m.

Minkštas viršelis

Svītrkods: 9780367441999

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

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