Key Account Management

Regulārā cena €40,95
2 ir noliktavā

Diana Woodburn

496 psl.

2011 m.

MinkŔtas virŔelis

Svītrkods: 9780470974155

This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.