Marketing Communications

€65,00
1 ir noliktavā

John R. Rossiter

584 psl.

2018 m.

Minkštas viršelis

Svītrkods: 9781526438652

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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