Marketing for Tourism and Hospitality
Regulārā cena
€49,99
Vienības cena
/
Nav pieejams
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.
Marketing for Tourism and Hospitality