Netnography Unlimited

Regulārā cena €157,00
11 noliktavā, gatavs nosūtīŔanai

Robert V. Kozinets

326 psl.

2020 m.

Kietas virŔelis

Svītrkods: 9780367431426

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.