Positioning: The Battle for Your Mind

€19,99
125 noliktavā, gatavs nosūtīšanai

Al Ries

224 psl.

2001 m.

Minkštas viršelis

Svītrkods: 9780071373586

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Skatīt informāciju