Psychology of Advertising

ā‚¬25,00
2 ir noliktavā

Bob M. Fennis

466 psl.

2020 m.

MinkŔtas virŔelis

Svītrkods: 9780367346393

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

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