Understanding Michael Porter

Regulārā cena €24,00
4 noliktavā, gatavs nosūtīŔanai

Joan Magretta

256 psl.

2011 m.

Kietas virŔelis

Svītrkods: 9781422160596

If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.